Meet the Visionary
Jeanita Marie Blue
Global brand strategist. Creative director. Cinematic storyteller. Returned Peace Corps volunteer. Goldman Sachs 10KSB alumna. Creator of Jeanita's Blue in the Dutch Boy color library.
The BIM Philosophy
“The most powerful brands are not just seen. They are felt.”
Her Story
Built From Experience, Driven by Purpose
Jeanita Marie Blue built Blue International Marketing from a deep understanding that people do not simply connect to products or services. They connect to stories, experiences, emotions, atmosphere, transformation, and identity.
What began as photography and marketing evolved into a multidimensional creative ecosystem blending visual storytelling, strategic branding, hospitality experiences, wellness, media, culture, and innovative digital systems.
Her work sits at the intersection of luxury hospitality, cinematic storytelling, wellness, executive branding, community impact, culture, and strategic visibility. Every brand she works with gets the same level of depth, care, and creative fire.
Bali, Costa Rica, Kenya, St. Martin, Hawaii
Creator of Jeanita's Blue (Dutch Boy)
700+ hours certified yoga teacher
Goldman Sachs 10KSB alumna
Returned Peace Corps volunteer
Professional photographer & videographer
Jeanita's Blue
Dutch Boy Color Library
HSL(187, 55%, 48%)
A Color With Her Name
From Sherwin-Williams to a Signature Brand Identity
During her time in color and product marketing at Sherwin-Williams, Jeanita earned the rare distinction of having a color published in the Dutch Boy library bearing her name: Jeanita's Blue.
That same bold, vibrant blue now serves as the signature color of Blue International Marketing, a visual thread that connects her corporate marketing roots to the creative empire she has built.
The Journey
How BIM Was Built
Baldwin Wallace University
Communication & marketing foundations with hands-on creative projects and leadership roles.
Sherwin-Williams & R.R. Donnelley
Color and product marketing at Sherwin-Williams, where she has a published color named "Jeanita's Blue" in the Dutch Boy library. National training leadership at R.R. Donnelley.
Peace Corps Volunteer
Returned Peace Corps volunteer, community development, cultural immersion, and global perspective that shapes every campaign.
700+ Hours Yoga Training
Certified across Bali, Costa Rica, and beyond. Integrating wellness and mindfulness into brand strategy and cultural events.
Goldman Sachs 10KSB
Selected for the Goldman Sachs 10,000 Small Businesses program, scaling BIM with world-class business strategy.
Blue International Marketing
A full creative ecosystem: photography, videography, brand strategy, social media, hospitality content, wellness events, and AI-enhanced marketing.
Behind the Lens & In Front of It
The Face Behind the Brand
Work With Jeanita
Ready to Build Something Extraordinary?
We accept a limited number of clients each quarter. Apply to work with Blue International Marketing and bring your brand vision to life.