Hospitality Marketing
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Worth
The Trip
Hospitality Marketing
Turn “We Should Go” Into “It’s Booked.”
Hospitality marketing, content creation, and guest experience strategy by Blue International Marketing, for properties and destinations ready to build anticipation before check in, create experiences travelers are excited about, and turn attention into measurable demand.
Cleveland rooted. Built to travel. • 216-816-5490
Hotels • Resorts • Retreat Properties • Tourism • Destinations • Hospitality Experiences
Why It Matters
Travelers Decide With Their Eyes, Long Before They Arrive.
of travelers say video content directly influences their travel decisions.
use social media for travel inspiration when planning a trip.
would pay more for a hotel with stronger reviews and content.
visits to Cuyahoga County in 2024, generating roughly $6.9B in visitor spending.
Sources: published travel industry research and Cuyahoga County visitor data, 2024. Figures are rounded. [Exact source citations to be finalized before launch.]
More Than One Reason To Check In
Your Property Is More Than A Room. It Is A Whole Business.
Every part of your property is a chance to create another reason to book.
STAY
Rooms, suites, and the feeling of arrival.
Discover
DINE
Restaurants, bars, and culinary experiences.
Discover
GATHER
Events, celebrations, meetings, and moments.
DiscoverEXPLORE
The destination, the culture, and things to do.
Discover
RESET
Wellness and retreats by Jewels by Jeanita.
DiscoverThe BIM Hospitality Method
From Desire To Demand
DESIRE
We build anticipation before check in with content that makes people want to come.
EXPERIENCE
We capture the real experience of your property so guests know what to expect.
DISTRIBUTION
We put that story everywhere your future guests are already looking.
DEMAND
We turn attention into measurable interest, inquiries, and bookings.
How We Work Together
Three Ways In
Whether you need fresh content, a full campaign, or ongoing marketing leadership, there is a starting point built for you.
Offer One
The Stay Edit
Luxury Hotel Content Production
Need fresh photography, film, and content your team can actually use? Start here.
- Preproduction strategy
- Creative direction
- Priority shot plan
- Around 6 hours on property
- Around 30 edited photos
- 4 vertical videos
- 1 signature property film
- 1 Guest Perspective piece
- Room, dining, and amenity storytelling
- 30 day content activation plan
Included gift, The Check In Preview: 5 edited hero images delivered within about 48 hours.
Cleveland Launch Rate
A special launch rate for the first 3 qualifying Cleveland properties. Your investment is shared after a discovery call.
Offer Two
The Desire Campaign
Hospitality Campaign + Experience Marketing
Launching something new, hosting an event you want to showcase, or creating an experience people should know about?
Create something worth the trip.
- Campaign strategy and concept
- Creative direction
- Photography
- Film
- Guest perspective content
- Social campaign assets
- Email direction
- Promotion strategy
- Partnership direction
- Rollout and performance review
Add On Experience
Hotel Event Coverage
The event ends. The value does not have to.
Photography, film, short form, interviews, testimonials, sponsor moments, behind the scenes, and a polished recap.
Every event is scoped and quoted individually.
Add On, by Jewels by Jeanita
Retreat + Wellness Experience
Feel amazing here.
Yoga, sound baths, meditation, retreat programming, and private or corporate wellness activations for your property.
Single wellness activations and custom retreat programming.
Investment shared after a discovery call.
Offer Three
The Grand Residency
Luxury Hospitality Marketing Partnership
Need ongoing marketing leadership instead of another one time campaign?
Keep your property in the conversation.
- Marketing direction
- Campaign planning
- Social and content strategy
- Creative direction
- Photo and video
- Guest perspective content
- Email and promotions
- Event marketing
- Seasonal strategy
- Analytics and reporting
A 3 month partnership with a 90 day minimum. Investment shared after a discovery call.
Not Sure Where To Start?
Pick the sentence that sounds most like you.
Hospitality Guest Perspective Content Creation
Make Them Feel The Experience Before Check In.
Content shot from the guest point of view, so future travelers can picture themselves in your world long before they arrive.
The Proof
Beautiful Is Good. Results Are Better.
541%
increase in YouTube reach for a content campaign.
100+
artist submissions for the Assembly for the Arts Creative Impact Fund.
63%
above average reach for a Barber Cult campaign.
12,603
reach and 21,739 views for a Plexus campaign.
Our existing results span business, nonprofit, community, event, and content campaigns. Hospitality specific booking case studies will be added as our Cleveland hospitality launch develops.
Travel + Hospitality Experience
The Hospitality Story Did Not Start Today.
Years of personal and professional travel across Costa Rica, Bali, St. Maarten, St. Barts, New York, Orlando, and more, from restaurants and retreats to hotels and wellness. A real point of view, built in real places.
Personal and professional travel experience. Not presented as paid hotel campaign work.
The Jeanita Blue Difference
One Point Of View. A Lot More Range.
Founder and CEO of Blue International Marketing and a Marketing Maven, Jeanita sees a property the way few people can, all at once.
- She sees your property as a business.
- She sees it as a brand.
- She sees it as a story.
- She sees it as a guest experience.
- She sees it as a content and marketing opportunity.
You should not need five disconnected vendors to tell one clear story.
Marketing For The Global Good
We believe hospitality marketing can be done with cultural respect, truthful storytelling, and real value for the places and people we feature. When we tell your story, we tell it honestly, and we tell it well.
Come Inside The Marketing Room.
Hospitality marketing conversations with Jeanita Blue, the Marketing Maven.
Thought leadership, education, speaking, and training for teams and events that want to market smarter.
Good marketing does not need to chase people. It can welcome them.
Free Gift
The Desire Check
10 Questions Every Hotel Should Ask Before Its Next Marketing Campaign. A quick, honest gut check for your property, free.
- Clarify what makes your property worth the trip.
- Spot the gaps in your current content.
- Get sharper before you spend on marketing.
Request Your Consultation
Let Us Build Anticipation For Your Property.
Tell us about your property and goals. We review every inquiry personally.